Behavior Changing Design. Design Changing Behavior.

Deutsche Bank needed a way to capture voice and text-based trading transactions for top-tier client accounts... in-house and in real time, with the ability to trigger alerts for key transactions. A super-talented team of in-house and agency designers, information architects and usability specialists solved this multi-million dollar problem.

As Head of Design, my role on this project was to focus on and develop a design strategy for discovering, defining and designing holistic relationships between DB Trading apps and DB Alerting apps with the goal of exploiting opportunities for measurable revenue based on a events driven interactions.

Complexity. Simplified. By Design.

We took a highly complex, voice-based capital markets sales and trading transaction process, reimagined it, thoughtfully designed it from scratch and made it beautiful... for people who now use it all day long.